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Noted non-profit and social media communications expert Beth Kanter has developed a framework designed to help non-profit organizations monitor social media more effectively and take action on the insights and information they find online. The framework: Helps non-profits understand why listen...
charity: water is a charitable organization that began in 2006, after founder Scott Harrison had discovered first-hand the meaning of the old cliché, “money can’t buy happiness.” Professionally successful but spiritually empty, Harrison signed on with a Mercy ship, Anastasis, as a...
According to a research report published in December 2008 by the market analytics firm TNS, people around the world are highly trusting of online news sources. They also have high confidence in their friends. However, bloggers, which were long assumed to be a highly trusted information source, lag f...
In 2009, executives at the marketing firm Bridge Worldwide and analytics company Nielsen conducted an analysis of how long it would take a drug firm to find "reportable" adverse events (i.e., those that meet U.S. Food and Drug Administration (FDA) requirements). They concluded that &q...
Healthcare lobbyists have scored a major victory in convincing European Commission President José Manuel Barroso to give responsibility for pharmaceuticals to the new health commissioner.