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Our Mobile Planet: A Resource for Customizable Data on Global Mobile Penetration and Use Patterns
PrintIn October 2011, Google, Ipsos and the Mobile Marketing Association released data from a global survey focusing on how people are using mobile technologies. Rather than releasing a static report on the results, they developed a Website where interested individuals can analyze the study data by region, demographics and more.
Users can create their own charts and graphs focusing on the data by utilizing a dashboard developed by the partnership. A sample chart developed using the dashboard illustrating mobile search engine use by gender and frequency appears below.
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Learn more about the Our Mobile Planet project by viewing the additional resources section below.
- Questions about the mobile consumer? Our Mobile Planet has answer, Google Mobile Ads Blog, October 4, 2011, http://googlemobileads.blogspot.com/2011/10/questions-about-mobile-consu...
- Google’s New ‘Our Mobile Planet’ Free Tool Offers A Deep Dive On Smartphone Analysis And Data, Tech Crunch, October 5, 2011, http://techcrunch.com/2011/10/05/googles-new-our-mobile-planet-free-tool...
Learn More: Click the links below to read additional data on Living the Path.