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White Paper Addresses Question of Whether Healthcare Organizations Should Use Social Media
Posted October 14th, 2011 by fjohnmar Tags:
PrintIn 2011, the Global Institute for Emerging Healthcare Practices developed a white paper, "Should Healthcare Organizations Use Social Media?," designed to:
- Provide a state-of-the-field report on the impact of social media on various health organizations
- Lay out a roadmap for organizations thinking about leveraging social technologies
- Help organizations develop a strategy for how social media can help achieve strategic goals at the marketing and organizational levels
GSC makes a number of recommendations in the paper, including:
- Don't "wait and see" to determine if social media is a passing fad. Success requires experimentation today.
- Develop a policy that will help your organization navigate social media.
- Use social media as a means of gathering insights into your customers, competition and organization.
The white paper can be viewed below.
Should Healthcare Organizations Use Social Media?
View more documents from Path of the Blue Eye Project.
Data Source:
Global Institute for Emerging Healthcare Practicies
Date Content Published By Source:
2011
Additional Resources:
- Varioius Resources on Living the Path Focusing on Health Social Media, 2009-2011, http://community.pathoftheblueeye.com/search/apachesolr_search/health%20...
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