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Please click the links below to access content developed by Living the Path staff and our partners. 

• Event Content: unNiched(micro): Scratch, Sniff and Learn Health Marketing Innovations
  In October 2011, the Path of the Blue Eye Project hosted the first in a series of events designed to showcase innovation in health marketing and communications.  The event, unNiched(micro): Scratch, Sniff and Learn highlighted seven innovations in the areas of mobile health, social media, video and more.  After the event we published a series of case studies, podcasts and articles on the innovations featured at unNiched(micro).  Learn about these innovations here.
• Featured Content: Advanced Marketing and Measurement Techniques
  In mid-2011, we published a series of articles designed to educate health marketing communications professionals on key advanced marketing and measurement techniques, including attribution and cross-channel marketing. Learn more about the series here.
• Infographic: Facebook, Privacy and Health
  In June 2011, we published an infographic focusing on the ongoing privacy issues associated with Facebook and data on how people are (not) using the site to find and exchange health information.  View the infographic here.
•   The Empowered E-Patient Infographic
  In October 2010, the Path of the Blue Eye Project published the first comprehensive infographic focusing on how Americans use the internet to find health information.  View this widely-cited infographic here. 
• Partner Content from MobileActive.org*
  MobileActive.org is a non-profit dedicated to helping organizations use mobile technologies more
  effectively. We have partnered with MobileActive to produce a series of case studies and articles
  focusing on the use of mobile technologies for health communications. Click here to start reading this content.
  
  
• Featured Content: Learn About Native American Health Communications
  We have developed a special series focusing on Native American health communications. Click here to learn about strategies, tools and techniques experts are using to communicate with people from Native populations about health and wellness.

*Please Note: MobileActive.org did not compensate Living the Path or the Path of the Blue Eye project to appear on this site.