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Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!
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Adding Data, Case Studies & Articles to Living the Path

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See the table and video below for more information on how community writers can add data, case studies and articles to the Living the Path wiki.


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Content Key Editing Activities Estimated Editing Time*
 Data Post data regarding demographics, media consumption habits and other topics.

Developing New Data Article
5 - 7 Minutes

Editing Existing Content
2 - 4 Minutes

 Case Studies Post case studies on marketing communications campaigns (in health and other industries).

Developing New Case Study
10 - 20 Minutes

Editing Existing Content
5 - 10 Minutes

Marketing/Communications Articles
Post or edit brief articles (average length 300 - 400 words) focusing on health marketing communications tactics and strategies. Develop content using provided template or edit information submitted by others.  Developing New Article
15 - 30 Minutes

Editing Existing Content
5 - 10 Minutes

 *Time estimates assume users are familiar with Living the Path's editing tools.