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Marketing Communications Articles
The marketing communications section of Living the Path features articles on a broad range of health communications topics, including public relations, advertising and social marketing.
Recently Added Articles
FDA Issues Guidance on Off-Label Drug Communications That May Impact Pharmaceutical Social Media Marketing
On December 30, the U.S. Food and Drug Administration issued draft guidance focusing on how pharmaceutical companies should respond to unsolicited requests for off-label information about prescription...
Ignite Health: Gamification of Healthcare
Part of a Special Series on unNiched(micro) Scratch, Sniff and Learn Innovations During the Path of the Blue Eye Project’s October 2011 event on innovation in health marketing and communication...
Measuring Public Relations: New Measurement Strategies for a New Media World
Part of a Special Series on Advanced Marketing and Measurement Techniques Effectiveness, in the new financial world of a global economy and the new media world of instant communications, requir...
Tagging: How Advertisers Create and Monitor Digital Breadcrumbs Across the Internet
Part of a Special Series on Advanced Marketing and Measurement Techniques “Tagging” is the use of words and images to enable or enhance a system of classification and identification...
Featured Article
How Cell Phones Can Reduce Stigma & Provide Critical Health Information to Vulnerable Populations
Findings by public health experts and epidemiologists suggest public school classroom sex education is ineffective in reducing risky adolescent sexual behavior, and reports of sexually transmitted dis...