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Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!
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Case Studies

Welcome to the case studies section of Living the Path. Here you will find information on various marketing communications campaigns conducted by organizations and agencies in healthcare (and a few other industries).

Recently Added Case Studies

One World Doctor: A Remote Patient Monitoring and Educational System
Globally, there are over 5 billion active mobile phone users. SMS (text-based mobile communication) technology has become common way to communicate. By 2015 global SMS traffic will reach 8.7 trillion,...

Preventing Migraines and Improving Treatment With a Mobile Health Application
Part of a Special Series on unNiched(micro) Scratch, Sniff and Learn Innovations According to the National Headache Foundation, more than 29.5 Americans suffer from migraine headaches annually. Wome...

Let's Move: A Multi-Pronged Effort to Reduce Childhood Obesity
According to the U.S. Centers for Disease Control and Prevention, childhood obesity has significantly increased over the past two decades.  The public health agency reports that in 2006: 12.4% of...

Text4Baby: An Initiative to Reduce Infant Mortality Rates Among Poor Women via Mobile
According to the National Healthy Babies, Healthy Mothers Coalition, "more than 500,000 babies in the U.S. are born prematurely and nearly 28,000 children die before" they reach their first ...

Featured Case Study

Preventing Migraines and Improving Treatment With a Mobile Health Application
Part of a Special Series on unNiched(micro) Scratch, Sniff and Learn Innovations According to the National Headache Foundation, more than 29.5 Americans suffer from migraine headaches annually. Wome...