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Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!
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Contributing Member Program

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Please note: We have released three reports available to Contributing Members: 

  • Behavioral Targeting: Promising or Perilous? - Summary Not Available
  • Just Between Us: Facebook, Privacy and Health - Learn More
  • Communicating with the Empowered E-patient - Learn More

The Contributing Member Program is designed to incentivize members to make regular contributions to our wiki, NewsHub and Q&A Center.  Individuals participating in the program can access valuable original content focusing on patient insights about key disease states, major medications, and key trends, including hospital and public health social media communications activities.  We also publish data on how key audience groups are using major technologies, including social networks and mobile.

Membership is contingent upon members' regular monthly contributions to Living the Path. Participants in the program will also shape our ongoing research activities. Learn more about the initiative on the Path of the Blue Eye Project's blog by reading the following posts:

Members of Living the Path can learn how to participate in the program by clicking here (log in to access this content).