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Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!
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Data

Welcome to the data section of Living the Path. In this section of the site you will find free sources of data on how people are using different media channels (i.e., mobile, the Internet) and other topics. Click on the links below to access data featured on this site.

Recently Added Data

Pew Explores the Intersection Between E-Patients and Social Networking
In January 2012, the Pew Internet and American Life Project presented data focusing on how e-patients (those who use the Web to seek health content for themselves or others) use social networks like F...

Visible Technologies Study Aims to Shed Light on Murky Landscape of Rx/OTC Drug Adverse Event Reporting in Social Media
In October 2011, Visible Technologies, a social media analytics firm, released the results of a survey examining the prevalence of content on blogs, social networks, Twitter and other social sites foc...

Database, Visualization of How Hospitals are Using Social Media Technologies
In 2009, Ed Bennett of the University of Maryland Medical Center began collecting data on how hospitals are utilizing social media technologies. The list, found on his blog, Found in Cache, has become...

Our Mobile Planet: A Resource for Customizable Data on Global Mobile Penetration and Use Patterns
In October 2011, Google, Ipsos and the Mobile Marketing Association released data from a global survey focusing on how people are using mobile technologies.  Rather than releasing a static report...

Featured Data

Infographic: Facebook, Privacy and Health
In May 2011, the Pew Internet and American Life Project published the Social Life of Health Information.  This study updated Pew's previous 2009 research on how Americans are using the Web and so...