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Advanced Marketing and Measurement Techniques

This series of articles is designed to educate health marketing communications professionals on the basics regarding several advanced marketing and measurement techniques, including cross-channel marketing and attribution. While those in the advertising and digital marketing space may be well aware of these techniques, people in other disciplines are perhaps less so. These articles are designed to help narrow the knowledge gap.

Click the links below to access this content.

Advanced Marketing and Measurement Techniques: A Special Living the Path Series

• What is Transmedia Storytelling? - Link
• What is Cross-Channel Marketing? - Link
• The Art and Science of Attribution - Link
• Tagging: How Advertisers Create and Monitor Digital Breadcrumbs Across the Internet - Link
• Measuring Public Relations: New Measurement Strategies for a New Media World - Link

Bonus: Podcast Series on Techniques

See below to listen to content focusing on this series from the Path of the Blue Eye Project's podcast, fyi: health marcomms.

• Podcast 1: Cross-Channel Marketing - Link
• Podcast 2: Attribution - Link
• Podcast 3: Tagging - Link
• Podcast 4: PR Measurement - Link
• Podcast 5: Transmedia Storytelling (Part I of Interview Series) - Link