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General Questions

What is the purpose of the Living the Path community?

Living the Path is part of the Path of the Blue Eye Project, a global initiative that strives to foster collaboration and knowledge sharing among health marketing communications professionals.  This community is designed to achieve this mission by providing health communicators with an online space where they can share knowledge, expertise and insights with others.  Since its launch in 2009, Living the Path has become a widely-cited and respected resource on a range of topics, including social media, digital marketing, social marketing, public health communications and mobile health.

Living the Path is the online arm of the Project.  Its offline component is the live event series unNiched.

What is the Path? 

The "Path" stands for the Path of the Blue Eye.  It highlights habits and mindsets that will help people in health marketing communications become better at their profession.  The Path has six "mantras," which are described in the first issue of a custom graphic novel developed especially for those in health marketing communications.  Living the Path is an expression of the sixth mantra outlined in the comic: "Multiple minds excel at envisioning solutions to difficult problems." 

Who is behind Living the Path?

Living the Path was created by Enspektos, a healthcare marketing communications consultancy specializing in research, training and strategy development. 

Can I purchase advertising on Living the Path?

The answer to your question can be found here. 

I have more questions, how can I get them answered?

Please send us a message about your question and someone will answer it promptly.

Community Participation

How can I participate in the Living the Path community?

The general public can freely access resources and information featured on this site.

Registered members can ask and answer questions at the Q&A Center and add (and vote on) interesting news articles and blog posts at the NewsHub. 

After registering and completing a brief application process, members may also become community writers. These individuals have volunteered to post data, case studies and articles to the Living the Path wiki.

One of the best ways to benefit from the Living the Path community is to download our browser toolbar. Once installed in your favorite browser, the toolbar will enable you to search Living the Path and receive community updates from your desktop. Click here to download the toolbar today! (Registration is not required to download or use the toolbar.)

Are there any incentives for participation?

Individuals who submit content to the Q&A Center, NewsHub or our wiki are eligible to receive contributing member-only benefits, including access to valuable original research focusing on media consumption habits, current and future trends in Health 2.0, social media, mobile marketing, patient insights and more.  To learn about our contributing member program, please click here.
 
Why am I required to apply to become a community writer?

We require potential community writers to apply in order to maintain the quality of data, case studies and articles posted to Living the Path. We also want to ensure writers are truly willing to dedicate the time and energy it takes to develop relevant and useful educational content.

Learn more about how to become a community writer.
 
Who owns content posted on this site?

Except where noted, all content published on Living the Path (and its related sites, the NewsHub and Q&A Center) is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.  For more information about content ownership, please see our Terms of Use policy.

How do I delete my account?

Deleting your account on many social networks can be a frustrating experience.  Not here. To delete your account (or unsubscribe), please send us a message and we'll honor your request.  However, please note:

• Because (non-personal) content you submit to Living the Path is licensed under a Creative Commons License and people may have come to rely on it, it will remain in the community.
• Content developed by a former user will be attributed to "anonymous" 

What are the policies governing conversation (and contributions) on this site?

We welcome comments, questions and contributions from all registered members of the Living the Path community. However, we do have a few ground rules for conversations taking place on this site. Specifically:

• Stay Relevant: Please keep conversations on articles or other content posted on this site relevant to the topic.
• Stay Respectful: We do not tolerate personal attacks, profanity or other aggressive or inappropriate behavior. Members who are not respectful of their peers will receive a warning from the site's moderators. Additional violations of this policy will result in the member being banned from the community.
• No Spam: Aggressively promoting specific products or services, posting links to inappropriate sites or other "spam-like" behavior is not allowed.

We reserve the right to remove content that violates these policies at any time.