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Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!
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Living the Path Wiki

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The Living the Path wiki consists of three primary sections:

  • Marketing Communications Articles:  Articles focusing on a range of subjects, including public relations, advertising, social marketing and digital communications
  • Data Summaries: Summaries of research published by the Pew Internet and American Life Project and other organizations
  • Case Studies: Articles providing overviews of health marketing communications initiatives conducted by the American Heart Association and others

Community writers are authorized to add and edit content on the Living the Path wiki.

The wiki is distinct from the community's social news site, the NewsHub and question and answer site, the Q&A Center.

Special Wiki Sections

KnowledgeSites are special sections of the Living the Path wki dedicated to educational content produced in partnership with the U.S. Department of Health and Human Services' AIDS.gov and WEGO Health. This content is maintained by community administrators.