About Living the Path

Education + Inspiration + Collaboration + Community = Living the Path 

Living the Path serves as the online arm of the Path of the Blue Eye Project [1], a global initiative designed to foster discussion, knowledge sharing and collaboration among people involved in health marketing communications (marketers, public relations pros, advertisers, social marketers, etc.).  On this site, visitors educate themselves and community members share information via our wiki [2], social news site (NewsHub [3]) and Q&A Center [4]. The Project's offline component is the live event series unNiched [5].

Benefit from this site by exploring the more than 1,200 data summaries, case studies, articles blog posts and questions published across the Living the Path community.  

Contribute to this site by registering [6] and: 

• Submitting interesting news articles and blog posts to the NewsHub [3].
• Visiting our Q&A Center [4] where you will be able to ask and answer questions of your peers.
• Applying to become a community writer [7].  These individuals are authorized to add (and edit) data, case studies and articles published on the Living the Path wiki [2].

Members are incentivized to contribute to Living the Path via our Contributing Member Program.  Click here [8] to learn more about it.

We encourage all those using this community to download our browser toolbar [11] (registration not required). The toolbar will allow you to:

• Search for data, case studies, articles and other Living the Path content from your desktop.
• Quickly access key community resources.

This community was created by Enspektos [12], a healthcare marketing communications consultancy specializing in research, training and strategy development.

For more information about Living the Path, please read the FAQ [13] and Getting Started guide (click here [14] or the image below).