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Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!
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TypePostAuthorRepliesLast updated
DataPew Explores the Intersection Between E-Patients and Social Networking fjohnmar01 week 3 days ago
AdvertisementHelp Us Help You: Take Our Community Survey fjohnmar02 weeks 1 day ago
PageunNiched(micro) Scratch, Sniff and Learn (October 2011): Innovations Showcase fjohnmar03 weeks 3 days ago
Case StudyOne World Doctor: A Remote Patient Monitoring and Educational System jaymeh03 weeks 3 days ago
AdvertisementAmozo: Amazing Mobile Learning for Health Marketers fjohnmar04 weeks 2 days ago
Marketing Communications ArticleFDA Issues Guidance on Off-Label Drug Communications That May Impact Pharmaceutical Social Media Marketing fjohnmar04 weeks 3 days ago
DataVisible Technologies Study Aims to Shed Light on Murky Landscape of Rx/OTC Drug Adverse Event Reporting in Social Media fjohnmar07 weeks 4 days ago
Marketing Communications ArticleIgnite Health: Gamification of Healthcare jaymeh07 weeks 5 days ago
DataDatabase, Visualization of How Hospitals are Using Social Media Technologies fjohnmar08 weeks 5 days ago
DataOur Mobile Planet: A Resource for Customizable Data on Global Mobile Penetration and Use Patterns fjohnmar08 weeks 5 days ago
Case StudyPreventing Migraines and Improving Treatment With a Mobile Health Application jaymeh09 weeks 2 days ago
PageAbout Featured & Partner Content fjohnmar09 weeks 2 days ago
DataStudy Mines the Basics of Ethnodynamics: The Art and Science of Multicultural Marketing fjohnmar09 weeks 3 days ago
Case StudyText4Baby: An Initiative to Reduce Infant Mortality Rates Among Poor Women via Mobile fjohnmar010 weeks 4 days ago
DataStudy Examines How Physicians Are Using Social Media, Meaningfully fjohnmar010 weeks 4 days ago
DataHealthcare Hashtag Project Provides Insights, Information Regarding Health-Related Conversations on Twitter fjohnmar012 weeks 4 days ago
AdvertisementExperience Health Marketing Communications Innovation fjohnmar012 weeks 5 days ago
DataKPCB Analysis Suggests Next Stage of Web Evolution to be Focused on Touch and Sound fjohnmar015 weeks 3 days ago
DataHow People are Using the Internet for Health Purposes merryjwhitney015 weeks 4 days ago
DataStudy Examines Information Trends, Technology Contributing to Short and Long Term Health Behavior Change fjohnmar015 weeks 5 days ago
DataWhite Paper Addresses Question of Whether Healthcare Organizations Should Use Social Media fjohnmar016 weeks 1 day ago
DataHealth Consumers Want Personal, Active Engagement With Companies & Brands fjohnmar017 weeks 2 days ago
DataStudy Indicates that "Life Moments" Rather Than Information Has Greater Impact on Health Behavior fjohnmar017 weeks 2 days ago
DataNew Data Provides Insight into Who is Driving and Dominating the Online Health Conversation fjohnmar019 weeks 4 days ago
PageFeatured Content: Advanced Marketing and Measurement Techniques fjohnmar022 weeks 3 days ago