This KnowledgeSite is a special area of Living the Path highlighting reviews and recommendations of health marketing campaigns and resources from WEGO Health.

WEGO Health is home to social media's most active online health consumers--Health Activists. These influencers, organizers, connectors, leaders and contributors are passionate about helping others lead healthier lives. Health Activists join WEGO Health for special access to information, insights and tools to help them become more effective online communicators. They also become part of WEGO Health's Activist Social Network, the trusted community liaison to health marketers. Marketers engage the Network through market research, educational programs, innovative sponsorships, industry advisory panels, collaborative content development, widget distribution and more.

Founded in 2007 and led by online health pioneers Jack Barrette and Bob Brooks, WEGO Health gives Health Activists a way to connect with each other and with industry, and helps top health organizations support, navigate and participate in the evolving world of health social media.