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2009 Analysis Investigates How Newspapers Are Using Twitter
Posted December 18th, 2009 by fjohnmar Tags:
PrintIn December 2009, the Bivings Group, a Web development and public relations firm, released an in-depth analysis of how newspapers are using Twitter. The firm looked at "300 profiles from the top 100 newspapers in the country." Some of the key results of the study include:
- Newspapers send out an average of 11 tweets per day
- Many newspapers use Twitter as one-way communications channels, as their Twitter streams focus on promoting stories rather than repliying or retweeting content published by others
The full study results appear below.
The Use of Twitter by America's Newspapers
Data Source:
The Bivings Group
Date Content Published By Source:
December 17, 2009
Additional Resources:
- Ranking the Twitter IQ of Newspapers, The Bivings Report, December 17, 2009, http://www.bivingsreport.com/2009/ranking-the-twitter-iq-of-newspapers/
- How Newspapers Use Twitter, Corporate Theme, December 18, 2009, http://constanthit.com/2009/12/how-newspapers-use-twitter/
- Twitter journalism, Hawaii Pacific News, December 17, 2009, http://hawaiipacificnews.com/2009/12/17/twitter-journalism/
- How We Use Twitter for Journalism, Read, Write, Web, April 25, 2008, http://www.readwriteweb.com/archives/twitter_for_journalists.php
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