45% of Hispanics Using the Web Are on Facebook

In March 2010, ComScore released data highlighting Hispanics' rapid adoption of the Internet and social media technologies. Most importantly, the company found that a large proportion of Hispanics are using social networks like Facebook. Specifically:

ComScore found that the Hispanic Internet audience increased by 3.3 million people during the period ending January 2010
Facebook was the fourth most visited site by Hispanics in January 2010, representing 45% of the online Hispanic population.

For more information on this study, please see the chart below.

	Total Unique Visitors (000)
Property	Jan-2010
*Total Internet Hispanic All*	*23.625*
*Top 20 Properties (Panel Only)*
Google Sites	18.485
Yahoo! Sites	18.340
Microsoft Sites	16.884
FACEBOOK.COM	10.555
Ask Network	8.960
Fox Interactive Media	8.926
AOL LLC	8.878
Apple Inc.	7.180
Wikimedia Foundation Sites	6.972
Amazon Sites	6.626
eBay	6.582
Warner Music	5.862
CBS Interactive	4.940
Glam Media	4.408
Viacom Digital	4.323
Vevo	4.213
Adobe Sites	4.165
Weather Channel, The	4.118
craigslist, inc.	4.111
Turner Network	4.090

Source: comScore Media Metrix

Data Source:

ComScore

Data Link:

http://www.portada-online.com/article.aspx?aid=5934

Date Content Published By Source:

March 11, 2010

Additional Resources:

Is This Group Really More Social, Engage:Hispanics, April 8, 2010, http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1...
Hispanic Internet Use Increased Between 2006 and 2008, Living the Path Data Summary, December 29, 2009, http://community.pathoftheblueeye.com/wiki/hispanic-internet-use-increased-between-2006-and-2008

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