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AIDS.gov's Approach to H1N1/Swine Flu Communication
Posted July 20th, 2009 by fjohnmar
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Part of the AIDS.gov KnowledgeSite
In mid-2009 the U.S. Department of Health and Human Services declared swine flu to be a national public health emergency which is of particular concern to persons living with HIV/AIDS due to compromised immune systems.
Key Activities:
AIDS.gov chose to use new media tools in an effort to expedite the broad delivery of public health messages. AIDS.gov also provided information on H1N1 through its blog.
AIDS.gov asked Americans to:
- Retweet messages coming from the @CDCemergency conversation on Twitter with the hash tag: #swineflu.
- Embed a widget (both in English and Spanish versions) on their website which provides three primary categories of information (general, news about the investigation, and what people can do).
- Visit the CDC's frequently asked questions and answers––share them with colleagues, friends, and family.
- Subscribe to PandemicFlu.gov's News Release RSS feed.
Results:
In the future, AIDS.gov plans to evaluate how these new media tools can effectively enhance traditional communication in emergency response.
Industry:
Healthcare
Primary Communications Discipline:
Public Relations
Organizations Involved:
AIDS.gov, Centers for Disease Control and Prevention
Campaign Dates:
April 27, 2009 - Present
For More Information:
- www.AIDS.gov
- Anderson, Jennie. Responding Rapidly to Public Health Emergencies Using New Media: Swine Flu http://blog.aids.gov/2009/04/responding-rapidly-to-public-health-emergencies-using-new-media-swine-flu.html
- Centers for Disease Control and Prevention H1N1 (Swine Flu) site: http://www.cdc.g/h1n1flu/
- Center for New Media Response http://www.newmedia.hhs.gov/
- Social Media's Import Escalates in Healthcare Field: Swine Flu Crisis Ushers In 'Coming of Age' for Genre as a Health-Info Distributor, Bulldog Reporter, May 28, 2009, http://bit.ly/kKwZJ
Related Links:
Dive Deeper: Read additional content from the AIDS.gov KnowledgeSite.