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Americans Surfing the Mobile Web Nearly 3 Hours Per Day
Posted February 16th, 2010 by fjohnmar Tags:
PrintAccording to a study released in early February 2010 by the public relations firm Ruder Finn, Americans are spending an average of 2.7 hours on the mobile Web per day. In addition:
- Mobile Web users are more likely to use their devices to be a part of an online community
- 62% of mobile users are sending and receiving instant messages
This study is part of Ruder Finn's Mobile Intent Index, a quarterly nationally representative poll examining the behaviors and intent of 500+ mobile users.
Data Source:
Ruder Finn
Date Content Published By Source:
February 10, 2010, updated quarterly
Additional Resources:
- New Study Shows 'Intent' Behind Mobile Internet Use, Ruder Finn Press Release, February 10, 2010, http://www.prnewswire.com/news-releases/new-study-shows-intent-behind-mo...
- Firm: People Use Mobile Web Nearly 3 Hours/Day, MediaPost, February 15, 2010, http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1...
- No Mobile Presence Equals Missed Sales For Retailers, Mobile Commerce Daily, February 12, 2010, http://www.mobilecommercedaily.com/mobile-presence-critical-to-make-impa...
- Ruder Finn's Web Intent Index Provides Insights on Why People Go Online, Living the Path Data Summary, July 21, 2009, http://community.pathoftheblueeye.com/wiki/ruder-finns-web-intent-index-...
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