Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!
In September 2009, the Centers for Disease Control's National Center for Health Marketing released a research brief focusing on how to communicate with teens (people aged 12-17 years old). Some of the key findings of CDC's report include:
Teens use technology to share information through social networking, blogging, emailing, and texting
Most teens (55%) use social networking sites, such as Facebook and MySpace
Girls and boys use media differently. Boys watch more television and share videos online, while girls blog, email, or Instant Message