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Cyworld, a South Korean Social Networking Site (SNS) similar to Facebook, is the second most visited Website by South Korean Internet users. Cyworld is second only to Naver which has been dubbed “South Korea’s Google.”
Approximately 30 percent of South Koreans have a Cyworld profile, and 90 percent of young adults aged 20-29 use Cyworld. An estimated 3 million South Koreans access Cyworld regularly from their mobile phone.