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According to the Pew Internet and American Life Project, African Americans are more likely to use the mobile Web than whites. Specifically:
"48% of Africans Americans have at one time used their mobile device to access the internet for information, emailing, or instant-messaging, half again the national average of 32%.
29% of African Americans use the internet on their handheld on an average day, also about half again the national average of 19%.
Compared with 2007, when 12% of African Americans used the internet on their mobile on the average day, use of the mobile internet is up by 141%."