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In August 2009, R. Craig Lefebvre and colleagues presented an overview of the eHealth Engagement Scale at the CDC's National Conference on Health Communication, Marketing and Media.

The scale is designed to measure whether eHealth content (information produced and delivered via Internet technologies) can motivate users and lead to true behavior change.  Lefebvre has suggested that the eHealth Engagement scale: "begins to get at the consumer/user experience of engagement that we define as the process of involving users in health content in ways that motivate and lead to health behavior change."  The scale is based on common metrics developed by advertising companies to measure engagement.