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In 2008, Forrester Research introduced its Social Technographics model, which is designed to help marketers and others quickly understand how people are using social technologies across geographic regions and demographic segments.  Forrester developed the tool to combat the haphazard application of social media tactics and tools to marketing communications initiatives.  According to the company its Social Techographics tool "classifies consumers into six overlapping levels of participation. Based on our survey data we can see how participation varies among different groups of consumers, globally. We also analyze the participation of people who buy technology."

Forrester's Social Technographics tool appears below.  Use it to determine how people are using social technologies in your part of the world or by demographic group.