Health Blogs Rising

Over the past several years, health blogs have become increasingly popular around the world. Two separate studies conducted by Envision Solutions, LLC and the Pew Internet & American Life Project illustrate how patients, medical professionals and others have embraced blogs to communicate about a range of issues.

According to a survey conducted by Envision Solutions the total U.S. health blogging population stood at
13.6 million as of August 2008.

In 2009, Pew found that 13% of "'e-patients' create or work on their own blog." Pew defines e-patients as the percentage of U.S. adults (61%) who go online for health information (click the chart below to enlarge).

Additional Resources:

Blogs and Healthcare: A Recipe for Success, Strategic Health Care Communications, 2008, http://www.strategichealthcare.com/pubs/ehealth/f2_BlogsandHealthcare.php
KevinMD Talks About The Future Of The Medical Blogosphere, 360 Digital Influence Blog, October 15, 2009, http://blog.ogilvypr.com/2009/10/kevinmd-talks-about-the-future-of-the-m...
New report shows health blogosphere going strong, The Health Care Blog, September 3, 2009, www.thehealthcareblog.com/the_health_care_blog/2008/09/new-report-show.html
The Social Life of Health Information, E-Patients Blog, July 10, 2009, e-patients.net/archives/2009/06/the-social-life-of-health-information.html

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