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Health Consumers Want Personal, Active Engagement With Companies & Brands
Posted November 16th, 2009 by fjohnmar Tags:
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Part of a Series of Articles on the Annual Edelman Health Barometer Survey
According to a five-country study published in October 2008, by the public relations firm Edelman, people want companies to "address their specific personal health concerns and help them maintain their health through prevention and care."
Edelman also found that one-fifth of respondents "comprise a highly influential group—the 'Health Info-entials.'" These individuals are "involved, informed and engaged in health."
See the presentation below for more information on this study.
Edelman Health Engagement Barometer
View more presentations from edelmanmarketing.
Data Source:
Edelman
Date Content Published By Source:
October 16, 2008
Additional Resources:
- People Want More Personal, Expert "Health Engagement" Global Study Reveals, Edelman Press Release, October 16, 2008, http://www.edelman.com/news/ShowOne.asp?ID=197
- Edelman launches "Health Engagement Barometer" - a global study of public's attitudes, perceptions and actions on health, Trusted.MD, October 20, 2008, http://trusted.md/blog/hippocrates/2008/10/20/health_engagement_baromete...
- Health engagement and patient activation - people want to connect with providers, suppliers, and experts, Health Populi, October 18, 2008, http://www.healthpopuli.com/2008/10/health-engagement-and-patient.html
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