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Hispanics Highly Likely to Use Mobile Broadband Services

Posted September 23rd, 2009 by fjohnmar Tags:
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In September 2009, Mobile Future and Hispanic Institute published an in-depth report examining how Hispanics access and use mobile broadband services.  The organization found that: 

  • "While Hispanics trail other U.S. populations in overall Internet access, they are among the most avid users of mobile broadband. In fact, Hispanics and African Americans lead mobile broadband use (53% and 58% respectively), with both communities far ahead of Whites (33%).
  • Hispanics are more mobile than the general U.S. population and, thus, rely more on cell phones. In fact, compared to Americans generally, Hispanics account for more minutes used and for a higher percentage of cell-phone ownership despite their relatively low incomes.
  • Given that roughly 40% of U.S. Hispanics are born abroad, in countries where wireless service often is more common than landline phones, the American Hispanic community is more open to mobile broadband than many other population groups. This familiarity makes the leap to smartphones and other connected mobile devices a more intuitive step for many than turning to wired, home broadband adoption and computer usage.
  • In 2008, Hispanics outpaced the general population in accessing and downloading digital media (music, video, audio, movies, television programs, video games and podcasts), 42% to 35%."
Data Source: 
Mobile Future, Hispanic Institute
Date Content Published By Source: 
September 15, 2009
Additional Resources: