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Less Than 50% of African Americans, Hispanics Use the Internet on a Regular Basis
PrintIn late 2009, the Internet Innovation Alliance (IIA) released a study indicating that African Americans and Hispanics are less likely to use the Internet on a regular basis -- i.e., either "all the time" or regularly. Only 42% of respondents from these groups said they were active users of the Web.
In addition, many respondents said that having access to high-speed (or broadband) Internet would increase the odds that they would use the Web on a regular basis. Most African Americans and Hispanics access the Web from home or work. Fewer log in via public Web access points such as libraries.
It is important to note that studies from the Pew Internet and American Life Project and other sources indicate that economic status and age impact Internet use. IIA did not release data on how Internet access was influenced by these factors.
- Digital Divide Continues, eMarketer, December 30, 2009, http://www.emarketer.com/Article.aspx?R=1007444
- Shunning the Web, The Root, December 11, 2009, http://www.theroot.com/views/shunning-web
- Using New Media to Reach Communities of Color: Lessons Learned from Leaders in the Field, AIDs.gov Blog, July 28, 2009, http://blog.aids.gov/2009/07/using-new-media-to-reach-communities-of-col...
- Hispanic Internet Use Increased Between 2006 and 2008, Living the Path Data Summary, December 22, 2009, http://community.pathoftheblueeye.com/wiki/hispanic-internet-use-increas...
Learn More: Click the links below to read additional data on Living the Path.