Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!
Read Fresh Content
Recent Updates
Recent Updates
Who's Online
There are currently 0 users and 5 guests online.
Morgan Stanley Analysis Reveals Growth of Global Internet, Suggests Mobile Web Will Be Dominant in 5 Years
Posted April 14th, 2010 by fjohnmar Tags:
PrintUpdate: Morgan Stanley Internet Trends Report: June 7, 2010
On June 7, 2010, Morgan Stanley released an update of the widely cited Internet trends research outlined below. In its presentation the firm focused on:
- The global competition between Chinese and U.S.-based social networks, (Tencent, Facebook)
- What the rapid adoption of the iPad means for the mobile Web and smartphone market
- How the U.S., long a laggard behind Japan in high-speed mobile Internet use, has more 3G users than Japan
- What Yahoo!'s home page reinvention has done for its traffic -- and ability to target specific users
Read the full Morgan Stanley June 2010 presentation below.
Morgan Stanley Internet Trends Report: June 2010
View more presentations from Path of the Blue Eye Project.
Original Article: Morgan Stanley Internet Trends Report: April 2010
In April 2010, Morgan Stanley released an analysis of global Internet trends, focusing on how major countries such as the United States, Japan and China are using the PC and mobile-based Web. Key findings from this analysis include:
- Globally, there are 1.8 billion Internet users. China has more Internet users than the U.S.
- Mobile Internet growth is suprassing the PCs; Apple devices are driving growth of mobile Web
- Within 5 years, more people will be accessing the Web via mobile devices than laptops
- Social network-based communication are surpassing e-mail
- Many more people are accessing their content "from the cloud" i.e.,online rather than on their desktop PCs
- The empahsis with shift from content creation to consumption in the next Web cycle
- Social networks are becoming information, connection and marketing hubs, yet health brands are largely absent
Read the full Morgan Stanley presentation below.
View more presentations from Path of the Blue Eye Project.
Data Source:
Morgan Stanley
Date Content Published By Source:
April 12, 2010
Additional Resources:
- 2009 Pew Analysis Indicates 74% of Americans Use the Internet, Living the Path Data Summary, January 6, 2010, http://community.pathoftheblueeye.com/wiki/2009-pew-analysis-indicates-7...
- Report: The Smartphone Will be the "Wellness Delivery Channel" of the Future, Living the Path Data Summary, April 12, 2010, http://community.pathoftheblueeye.com/wiki/report-smartphone-will-be-wel...
Related Links:
Learn More: Click the links below to read additional data on Living the Path.