Logo
Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!
Read Fresh Content
Recent Updates

New Here?

Thanks for visiting Living the Path. We have 1000+ articles, case studies, blog posts and other content for health marketing communications pros. Make Living the Path your secret knowledge weapon. Learn more by clicking here. We hope to see you again soon!

Who's Online

There are currently 0 users and 3 guests online.

Motorola: The Drive to Connect, Not Age Has Most Impact on Media Consumption Habits

Posted December 4th, 2009 by fjohnmar Tags:
PrintPrint

According to Motorola’s 2009 Media Engagement Barometer, people of all ages are actively using a range of digital technologies, including games and mobile.  The company has found that "age no longer dictates" a person's willingness to go online, pick up a cell phone or play a game.  Instead, people of all ages "recognize the role . . . technologies play in helping them keep their lives in order." Some key findings of Motorola's research include: 

  • "Connectivity is more of a lifestyle issue. Being accessible at all times is seen as a necessity across generations (Millennials, 79 percent; Gen Xers, 64 percent; Boomers, 65 percent).
  • There is a two-way dialogue between consumers of all ages as they engage with technology products and share their experiences. The majority of Americans report influencing the decisions of their children (75 percent), friends (74 percent), colleagues (67 percent) and parents (58 percent).
  • Parents, grandparents and children alike are actively engaged in the tech sphere of influence. Gen X and Boomer parents reveal that they are influencing their children’s tech habits (Gen Xers, 87 percent and Boomers, 79 percent) even more than their Gen X (62 percent) and Millennial (76 percent) children influence their habits."

Please see the video below for more information about this study.

Data Source: 
Motorola
Date Content Published By Source: 
December 3, 2009
Additional Resources: