Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!
Read Fresh Content
Recent Updates
Recent Updates
Who's Online
There are currently 0 users and 5 guests online.
Nearly 40% of Recent Hospital, Urgent Care Patients Influenced by Social Media
Posted June 19th, 2009 by fjohnmar Tags:
PrintAccording to a study released by Ad-ology in April 2009, "social media influenced nearly 40% of recent hospital or urgent care center patients, with 25 to 34 year olds reporting the most influence (53.2%)." In addition, the research suggests that "forums and discussion boards had a 'significant' influence on 20% of 25 to 34 year olds who recently made a visit for maternity reasons."
Data Source:
Ad-ology
Date Content Published By Source:
April 15, 2009
Additional Resources:
- 1 in 4 Hospital, Urgent Care Patients Influenced by Social Media, MarketingVox, April 24, 2009, http://www.marketingvox.com/1-in-4-hospital-urgent-care-patients-influenced-by-social-media-043892/
Related Links:
Learn More: Click the links below to read additional data on Living the Path.