Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!
Read Fresh Content
Recent Updates
Recent Updates
Who's Online
There are currently 0 users and 4 guests online.
Proportion of Seniors Using the Internet, Social Media Increasing
Posted December 11th, 2009 by fjohnmar Tags:
PrintAlthough seniors make up a small proportion of Web users, their numbers are increasing. In December 2009, Nielsen reported that "in the last five years, the number of seniors actively using the Internet has increased by more than 55 percent, from 11.3 million active users in November 2004 to 17.5 million in November 2009." Senior women are more likely to use the Internet than men.
In addition:
- Nearly half are going online to research personal health and medical-related content
- 8.2% of social network and blog users are 65+
See the chart below for more data from this study.
| Top 10 Online Destinations Visited by People 65+ in November 2009 (U.S., Home and Work) |
|||
|---|---|---|---|
| RANK | Site | Unique Audience (000) | Unique Audience Composition (%) |
| 1 | Google Search | 10,253 | 7.7 |
| 2 | Windows Media Player | 8,241 | 10.9 |
| 3 | 7,946 | 7.2 | |
| 4 | YouTube | 7,668 | 8.4 |
| 5 | Amazon | 5,679 | 9.3 |
| 6 | Yahoo! Mail | 5,638 | 7.8 |
| 7 | Yahoo! Search | 5,583 | 8.7 |
| 8 | Yahoo! Homepage | 5,383 | 6.8 |
| 9 | Bing Web | 4,510 | 10.1 |
| 10 | Google Maps | 4,397 | 8.4 |
| Source: The Nielsen Company | |||
Data Source:
Nielsen
Date Content Published By Source:
December 10, 2009
Additional Resources:
- Grandpa's got a brand new bag: social media, Health Populi, December 14, 2009, http://www.healthpopuli.com/2009/12/grandpas-got-brand-new-bag-social-me...
- Most Popular Websites Among Senior Citizens, Tech Crunchies, December 2009, http://techcrunchies.com/most-popular-websites-among-senior-citizens/
- More Seniors Online – New Data on What They’re Doing, Mature Marketing Matters, December 11, 2009, http://www.creatingresults.com/knowledge/2009/12/11/seniors-online-activ...
Related Links:
Learn More: Click the links below to read additional data on Living the Path.