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Report: The Smartphone Will be the "Wellness Delivery Channel" of the Future

Posted April 12th, 2010 by fjohnmar Tags:
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In April 2010, the California Healthcare Foundation released a report focusing on the impact of the smartphone (i.e., mobile devices such as the iPhone and the Android) on health and wellness.  The report's author, Jane Sarasohn-Kahn observed that because the adoption rate of smartphones is so significant (42% of Americans owned smartphones as of December 2009) these devices are poised to become the primary way people seek, consume and receive health information in the future.


Source: The California Healthcare Foundation
(Click to enlarge)

Some of the key observations of this report include: 

  • 1/3 of Americans use smartphones to access the Internet
  • The mobile Internet is less divided than the traditional Web -- African Americans and Hispanics are more likely to use mobile devices
  • Mobile health tools are being used to increase adherence to medications
  • A "highly activated" group of consumers have begun to use mobile applications to manage their conditions

Although the future is bright for mobile-mediated health, some barriers to increased uptake remain, including:

  • Patients are often being left out of the smartphone development continuum
  • Smartphone applications do little to push the behavioral buttons that lead to people making changes for the better
  • Most applications are being developed by the well-funded and financed industry segments such as pharmaceutical and managed care
  • There are no broadly established criteria to judge quality mobile health applications
  • Privacy concerns are not well-addressed: Companies like Applie are requiring application makers to build tools that track the location of the user

For more information on mobile health, please see the additional resources section below.

Data Source: 
California Health Foundation
Date Content Published By Source: 
April 2010
Additional Resources: