Study Indicates Boomers Are Actively Using the Internet and Social Media

In recent years, some have questioned whether Boomers are actively using social technologies like Facebook, Twitter and MySpace. In January 2010, Continuum Crew, an interactive advertising agency focusing on mature adults, produced a study indicating that Boomers are not only actively using social technologies, but a key segment -- what it calls "Social Media Mavens" are highly active and influential. Key results of this study include:

Boomers are devoting increasing amounts of time to the Internet
Older Boomers are much more likely to read newspapers and magazines
Many Boomers have joined social networking sites like Facebook and MySpace

Data Source:

Continuum Crew

Data Link:

http://www.prweb.com/releases/2010/01/prweb3468004.htm

Date Content Published By Source:

January 20, 2010

Additional Resources:

Boomers' Social Media Savvy Increasing, Living the Path Data Summary, June 19, 2009, http://community.pathoftheblueeye.com/wiki/boomers-social-media-savvy-in... Embracing Social Media;
Majority Have Joined Facebook in Last 6 Months, Social Media at Work, January 26, 2010, http://socialmediaatwork.com/2010/01/26/boomers-embracing-social-media-m...
Boomers New Social Media Mavens, MediaPost, January 27, 2010, http://www.mediapost.com/?fa=Articles.showArticle&art_aid=121165
Motorola: The Drive to Connect, Not Age Has Most Impact on Media Consumption Habits, Living the Path Data Summary, December 4, 2009, http://community.pathoftheblueeye.com/wiki/motorola-drive-connect-not-ag...
Baby Boomers Get Connected with Social Media, eMarketer, January 28, 2010, http://www.emarketer.com/Article.aspx?R=1007484

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