Recent Updates
Who's Online
Tercica Inc Launches Niche Online Community for Acromegaly Patients
Tags:
PrintWith larger pharmaceutical companies leery of launching fully interactive social media sites, smaller drug firms serving niche audiences have been more aggressive. In mid-2009, Tercica Inc. lauched Acromegaly Answers, a patient support program for Acromegaly patients. Acromegaly, or gigantism impacts only 3-4 per million people annually. The Tercica site is "branded" meaning that information about a prescription medication, Somatuline Depot, is on the site.
Acromegaly Answers features two primary activity hubs:
- A sponsored patient blog
- An educational Webinar series
Acromegaly Answers launched in mid-2009, so information about its impact on the acromegaly community is unknown. However, observers from the pharmaceutical marketing community have been quick to praise the effort. However, others, such as John Mack, author of the Pharma Marketing Blog, have wondered whether the site will pass muster with the U.S. Food and Drug Administration.
- Compass Launches Blog and Webinars for Niche Community, MedAd News Insider Blog, June 25, 2009, http://blog.medadnews.com/index.php/2009/06/25/compass-launches-blog-and-webinars-for-niche-community
- Acromegaly Answers Blog Raises Interesting Regulatory Question, Pharma Marketer, June 26, 2009, http://pharma-marketer.com/2009/06/26/acromegaly-answers-blog-raises-int...
Learn More: Read additional case studies featured on Living the Path.