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Understanding the U.S. African Market
Posted June 19th, 2009 by fjohnmar Tags:
PrintIn what it is billing as the first study of its kind, the U.S. African Chamber of Commerce has released a detailed study of the U.S. African market. The research report provides critical information about this untapped market. For example:
- Half of study respondents "strongly agree" that Africans are completely different from
African Americans - Many believe that Africans are portrayed negatively in American media -- the media focuses on poverty and disease rather than normal life in Africa
- 72% of respondents are heavy users of e-mail and instant messaging services
Data Source:
U.S. African Chamber of Commerce
Date Content Published By Source:
April 28, 2009
Additional Resources:
- Untapped Africans Wield $50B in US Purchasing Power, Marketing Charts, May 11, 2009, http://www.marketingcharts.com/television/untapped-africans-in-us-wield-50b-in-purchasing-power-9031/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink
- US African immigrant population offers marketing opportunities, study finds, PR Week, May 12, 2009, http://www.prweekus.com/US-African-immigrant-population-offers-marketing-opportunities-study-finds/article/136486/
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