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The United Kingdom's National Social Marketing Centre's ShowCase Website
Posted August 4th, 2009 by fjohnmar
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PrintIn April 2009, the national Social Marketing Centre launched a Website (ShowCase) featuring more than 30 examples of best in class social marekting programs. According to an article about the Centre published in the 3rd edition of Cases in Public Health Communication and Marketing:
"Each case study is co-authored by the program lead, and meets clear inclusion criteria, so that all featured programs:
- Meet the eight Social Marketing Benchmark Criteria
- Feature a strong methods mix, moving beyond awareness-raising, and
- Demonstrate behavioral outcomes, with external evaluation where possible."
Additional Resources:
- ShowCase Social Marketing: Building a World Class Evidence Base, Cases in Public Health Communication and Marketing, Volume 3, Summer 2009, www.gwumc.edu/sphhs/departments/pch/phcm/casesjournal/volume3/editorial/cases_3_01.cfm
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