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U.S. Minorities More Likely to Use New Media Technologies
Posted November 18th, 2009 by fjohnmar Tags:
PrintA study focusing on the media consumption habits of minority populations conducted by BIG Research in 2008 reveals that African Americans, Asians and Hispanics consume media in different ways than whites. The firm found that minorities are more likely to use SMS or text messaging, iPods and video games.
Data Source:
BIG Research
Date Content Published By Source:
May 14, 2008
Additional Resources:
- Differences in Media Consumption among Racial Groups, Marketing Charts, May 14, 2008, http://www.marketingcharts.com/television/differences-in-media-consumpti...
- What Social Media Can Learn From Multicultural Marketing, Advertising Age, September 8, 2009, http://adage.com/bigtent/post?article_id=138864
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